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Privacy Policy Our commitment to protect your privacy.
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1. Introduction
Lion Financial Group Co. is a Corporate Credit Representative of Premier
Finance Group Pty Ltd (“Premier / PFG”) ABN 33 143 516 518, Australian Credit
Licence (ACL) 522993, (including its owned affiliated companies, agents,
consultants & credit representatives (“we”, “our”, “us”, “Lion / LFG”) recognise the
importance of protecting the privacy and the rights of individuals in relation to
their personal information.
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Lion Financial Group Co. is committed to providing quality services to you and
this policy outlines our ongoing obligations to you in respect of how we manage
your Personal Information.
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We have adopted the Australian Privacy Principles (APPs) contained in the
Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we
collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of
The Office of the Australian Information Commissioner at
https://www.oaic.gov.au/.
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Lion Financial Group Co. Pty Ltd ABN 44 678 412 256
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What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
Examples of Personal Information we collect includes names, date of birth,
addresses, account details, email addresses, phone, facsimile numbers, and
occupation, including any other information we made need to identify you. The
personal information we hold may also include opinion on you and personal
credit information.
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This Personal Information is obtained in many ways including, interviews,
correspondence, by telephone and facsimile, by email, via our website
www.lionfinancialgroupco.com.au, from your website, from media and
publications, from other publicly available sources, from cookies and from third
parties. We don’t guarantee website links or policy of authorised third parties.
We collect personal information for the purposes of assessing your application
for finance and managing that finance.
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When we collect Personal Information, we will, where appropriate and where
possible, explain to you why we are collecting the information and how we plan to
use it.

Direct Marketing
We collect your Personal Information for the primary purpose of providing our
services to you, providing information to our clients and marketing. We may also
use your Personal Information for secondary purposes closely related to the
primary purpose, in circumstances where you would reasonably expect such use
or disclosure.
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We may also collect your personal information for the purposes of direct
marketing and managing our relationship with you. From time to time, we may
offer you current updates on other products and services you may find of interest,
changes to our organisation, or new products and services being offered by us or
any company with whom we are associated.
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We may use third party businesses to assist us in managing your account. You
may unsubscribe from our mailing/marketing lists at any time, by contacting us in
writing or contacting us (contact details below). We will take all reasonable steps
to meet your request at the earliest possible opportunity.
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Sensitive Information
Sensitive information is defined in the Privacy Act to include information or
opinion about such things as an individual's racial or ethnic origin, political
opinions, membership of a political association, religious or philosophical beliefs,
membership of a trade union or other professional body, criminal record, or
health information.
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Sensitive information will be used by us only:
• For the primary purpose for which it was obtained
• For a secondary purpose that is directly related to the primary purpose
• With your consent, or where required or authorised by law.
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Third Parties
Where reasonable and practicable to do so, we will collect your Personal
Information only from you. However, in some circumstances we may be provided
with information by third parties. In such a case we will take reasonable steps to
ensure that you are made aware of the information provided to us by the third
party. Third parties include finance/insurance brokers and other people such as
accountants and lawyers. 

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Disclosure of Personal Information 

To enable us to maintain a successful business relationship with you. We may
disclose your personal information to other organisations that may have or is
considering having an interest in your finance or in our business.
Your Personal Information may be disclosed in a number of circumstances including the
following:
• Third parties where you consent to the use or disclosure; and
• Where required or authorised by law, such as under the Anti-Money or
Laundering and Counter Terrorism Financing Act 2006 (Cth).
• To prospective funders or other intermediaries in relation to your finance
requirements.
• To other organisations that are involved in managing or administering your
finance such as third-party suppliers, printing and postal services, call centres.
• To associated business that may want to market products to you.
• To companies that provide information and infrastructure systems to us.
• To anybody who represents you, such as finance/insurance brokers,
accountants, and lawyers.
• To anyone, where you have provided us consent.
• To your employer, referees, or identity verification services. 
Prior to
disclosing any of your personal information to another person or organisation, we
will take all reasonable steps to satisfy ourselves that Your Personal Information
is stored in a manner that reasonably protects it from misuse and loss and from
unauthorized access, modification, or disclosure.
1. The person or organisation has a commitment to protecting your personal
information at least equal to our commitment, or
2. You have consented to us making the disclosure.
We may use cloud storage to store the personal information we hold about you.
The cloud storage and the IT servers may be located outside of Australia.
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Security of Personal Information
We will take reasonable steps to protect your personal information by storing it in
a secure environment. We may store your personal information in paper and electronic form.
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When your Personal Information is no longer needed for the purpose for which it
was obtained, we will take reasonable steps to destroy or permanently de-identify
your Personal Information. However, most of the Personal Information is or will
be stored in client files which will be kept by us for a minimum of 7 years.
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Access to your Personal Information
You may access the Personal Information we hold about you and to update
and/or correct it, subject to certain exceptions. If you wish to access your
Personal Information, please contact us in writing.
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Lion Financial Group Co. will not charge any fee for your access request but may
charge an administrative fee for providing a copy of your Personal Information.
Depending on the type of request that you make we may respond to your request
immediately, otherwise we usually respond to you withing seven days ofreceiving your request. We may need to contact other entities to properly
investigate your request.
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In order to protect your Personal Information, we may require identification from you before releasing the requested information. There may be situations where we are not required to provide you with access to your personal information, for example, if the information relates to existing or anticipated legal proceedings, or if you request is vexatious. An explanation will be provided to you if we deny you access to the personal information, we hold
about you.
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Using government identifiers.
If we collect government identifiers, such as your tax file number, we do not use
or disclose this information other than required by law. We will never use a
government identifier to identify you.
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Maintaining the Quality of your Personal Information
It is an important to us that your Personal Information is accurate and up to date.
We will take reasonable steps to make sure that your Personal Information is
accurate, complete, and up to date. If you find that the information we have is not
up to date or is inaccurate, please advise us as soon as practicable so we can
update our records and ensure we can continue to provide quality services to
you.
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If you wish to make any changes to your personal information, you may contact
us. We will generally rely on you to ensure the information we hold about you is
accurate or complete.
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Complaints
If you are dissatisfied with how we have dealt with your personal information, or
you have a complaint about our compliance with the Privacy Act you may contact
our complaints officer on:
Josh Steen
1300407012
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Policy Updates
This Policy may change from time to time and is available on our website.Privacy Policy Complaints and Enquiries
If you have any queries or are dissatisfied with how we have dealt with your
personal information, or you have a complaint about our compliance with the
Privacy Act you may contact our complaints officer on:
Business Address
143 Burke Road, Glen Iris, VIC 3146
info@lionfinancialgroupco.com.au
Phone: 1300407012